
DIRECTOR & FOUNDER
William Bracey
Meet William, or as many fondly call him, Bill. With a wealth of experience under his belt, Bill possesses the expertise to comprehend and articulate clients’ financial and lifestyle challenges with remarkable clarity. He has a unique talent for translating complex concepts into client-friendly language.
In 1988, Bill founded Sydney Financial Planning, which has flourished under his leadership to become a prominent player in the industry. Serving as a director and shareholder of SFP Financial, as well as a director and financial adviser at Sydney Financial Planning, Bill plays a pivotal role in guiding both organiSations to success.
But Bill’s influence extends beyond his roles in these companies. Together with Leigh and Gary, he harnesses their collective knowledge to ensure that SFP Financial Crows Nest operates at its best. A respected mentor and industry leader, Bill’s guidance is invaluable in shaping the future of the business.
With his extensive commercial background, including ownership and management positions in regional retail stores, Bill brings a wealth of insights to the table. His commitment to excellence and leadership make him an indispensable asset to both SFP Financial and the wider financial advisory community.